SXSW 2012 - Mobile Engagement – Do This, Not That!: " mutually beneficial and meaningful consumer engagement has been the ultimate goal of marketers for many years but never fully realized until now. Using mobile enables brands to engage with consumers in a new way, establishing direct dialogue, between brands and consumers via a 24/7 device. There are a plethora of mobile marketing techniques available to marketers, like SMS, mobile web, apps, NFC or mobile barcodes. But the big question is, which technique delivers real results?
Questions
Answered
Why is the mobile channel worth investing in?
What do consumers want from brands?
What techniques are best to use and when?
Is one technique better than another at gaining traction for the brand / marketer?
What does research show about incorporating these techniques into your campaign?
Level Intermediate
Supporting Material http://www.neom.com/node/524"
'via Blog this'
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